Rauw Alejandro

Despacito was released by Puerto Rican singer Luis Fonsi in the year 2017 and was the most streamed song within six months. This mix of reggaeton and pop music didn't just bring an interest to the genre, but also to Latin music in general. Billboard's Top 100 had four songs in 2016, compared to two songs from 2015. The Despacito song was at its peak popularity in 2017, 19 mostly Spanish tracks made it into the Top 100 In 2020, there were 41 such songs. In the wake of Justin Bieber released his bilingual remix of Despacito in 2017, popular artists began to collaborate together with reggaeton singers. Drake and Bad Bunny were part of a team on MIA (2018) as did Madonna and Maluma on Medellin, Madonna and Maluma collaborated on Medellin, 2019 In the year 2020, some Reggaeton artists were complaining about its direction towards the mainstream. In contrast, a young generation, Rauw Alejandro wanted to maintain the development. In his music, he often used elements from electronic dance music as well as other genres.

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